Jamie Played a Critical Role in Increasing Revenue From $5 Million to $25+ Million.
In 2007, Jamie developed a tremendous amount of experience managing the airline business for cocktail mixer pioneer, Stirrings.
Stirrings is an innovative cocktail company redefining the way people enjoy cocktails. Jamie first established the infrastructure, grew revenue, and led a customer relations team.
Later he focused solely on driving profit and developing new business sales with national airlines, and helped position the company for purchase by Diageo North America.
He played a critical role in increasing revenue from $5 million to $25+ million by developing and promoting the highest quality products in a category.
Jamie made an impact in continued efforts to transform the in-flight experience for customers within airline industry. Jamie worked with Delta, Continental, JetBlue, U.S. Airways, and Virgin.
Jamie was a key contributor to Midnight Sky, a signature cocktail program produced by Stirrings in collaboration with nightlife proprietor Rande Gerber (Cinde Crawford’s husband). The Midnight Sky program was one of Delta’s continued commitment to provide customers with unique and entertaining options that enhance the travel experience. Midnight Sky signature cocktail line was available on board all domestic and international Delta mainline flights.
In addition, Jamie continued to develop new revenues in the airline sector for Stirrings by acquiring new business with U.S. Airways, JetBlue, Continental, and Virgin Airlines. Stirrings made it easy to create world class cocktails at 30,000 feet by nature of their simplicity and superior quality ingredients like real fruit juice, cane sugar and triple filtered water.
Stirrings filled a void for airlines by constantly looking for unique ways to improve the consumer’s experience. Another big project that Jamie accomplished was a national promotion with JetBlue during the Superbowl XLIII in 2009. He created a Game Day Drink Special which offered all passengers a complimentary cocktail on all flights of the same day of Superbowl. Jamie collaborated with each airline to develop specialty beverage menus which offer customers more choices inflight.
Jamie was exceptional with his drive and determination to develop the first ever cocktail pouch package for the airlines. I worked with him on the product development side and watched him excel in this unique opportunity at Stirrings. His entrepreneurial spirit was a critical factor in successfully launching this new product.
If it wasn't for Jamie, Stirrings would not have generated the extra revenues with national and international airlines.”
- Larry Freedman, Former General Manager, Stirrings/Diageo
Results
During his tenure at Stirrings, Jamie played a key role in the company’s growth including
Identified the airline sector as a new target and developed and grew it from less than 5% to more than 10% of total company sales. Established and nurtured profitable relationships with Delta, Continental, U.S. Airways, JetBlue, and Virgin.
Conceived and launched the industry’s first-ever pouch package. Successfully, this product was rolled out and sold to national airlines.
After company was acquired by Diageo North America in June 2009, Jamie, working as a brand marketing strategy specialist, was selected to manage key aspects of newly formed subsidiary and served as a key member of the brand integration team, working with cross-functional groups on a successful acquisition.
